Initiator: James Apap Bologna
Participants: Colin McNabb, Michael Reichert, Ruben Mathew, James Canter, Sindia Rivera- Jimenez, Bruce Welt, Ellen Gee, Kevin Ciezczak, Tyler Moore, Tom Brooker, David Martinez, Alyssa Brooker, Mac McGehee
Discussions Highlights:
Next Steps or Ideas for Action:
Participants: Colin McNabb, Michael Reichert, Ruben Mathew, James Canter, Sindia Rivera- Jimenez, Bruce Welt, Ellen Gee, Kevin Ciezczak, Tyler Moore, Tom Brooker, David Martinez, Alyssa Brooker, Mac McGehee
Discussions Highlights:
- E- comm 15% growth in the U.S. at the expense of Big Box Retailers.We need to understand the changes in supply chain complexity. How you understand this is the make it or break it this industry.
- Also, don’t forget the evolutions of the primary package? Does this package have the same design requirements being shipped e- com is what’s needed to attract attention sitting on a shelf?
- The sales approach now means some manufacturers are having to look at different sizes of packaging because instead of 1 look for 50 items, now 1 box and 1 item. So, manufacturers are needing e-commerce needy packaging options.
- All discussions were geared towards end user satisfaction. The leads to 3PL organization {third party logistics}
- Are impulse items the #1 driver in retail? Can’t keep 170,000 sq. ft. buildings profitable anymore.
- Amazon is starting to dictate carton sizes. This is to save size dimensions weight count.
- They are also experimenting with certain size automatically cut boxes. Will work in some locations.
- We talked about new e-commerce business and to stay open to funding these new opportunities.
Next Steps or Ideas for Action:
- Is the “opening” experience as important in ecommerce as the image on the shelf?
- Some companies are going to a more “generic” soft look primary package
- Auagon is beginning to experiment with packages for products that a consumer can still buy at a big box but they’ll have an amazing UPC code. But, the original manufacturers will not have warranty requests because it’s not in original UPC box/PKG.