Initiator: Janice Loppe & Ismael Santiago
Participants: Janice Loppe, Ismael Santiago, Brian McCann, Joe Davila, Bob Wapinsky
Discussions Highlights:
Next Steps or Ideas for Action:
Participants: Janice Loppe, Ismael Santiago, Brian McCann, Joe Davila, Bob Wapinsky
Discussions Highlights:
- All we need is a superbowl ad!
- How do we get National exposure at a low cost?
- Interview with UBM Canon
- Trade show participation
- Need to go ahead and create a booth design
- Pre-work is a big component of an effective booth – need to invite people in advance
- UBM Canon shows are a better fit to get chapter leads than Larger shows like PMMI
- How do we increase mailing list?
Next Steps or Ideas for Action:
- Brian McCann will send out a test email to his florida mailing list to see if we can get additional people to sign up
- Need to create an link for a “single click opt in” for our mailing list that we can mail out and make the mailing list sign up easy
- Provide information on upcoming event to UBM Canon –
- SouthPack Orlando Nov 15 – 16 – have a booth and a reception
- Need to get people “at the top” of the organization to recognize the value of UPA and of continuing education in the Packaging industry.
- UPA needs to get more familiar with our analytics
- Who is opening mail
- Hits to our website
- Need to do an event in Jacksonville and Miami to establish “chapter seeds” in those areas
- Mac Papers can help us with inviting their employees/vendors/customers to those events
- Doublecheck IPG Discovery news and see who is receiving it – maybe note IPG sponsorship of EoP event